更新时间:09-22 (陈老师)提供原创文章
摘要:企业的发展需要员工的支持。一个好的激励体系,对于企业激发员工工作热情、促进企业经济快速持续发展具有重要的作用。激励体系运用的好坏在一定程上是决定企业兴衰的一个重要因素。
本文首先介绍了销售人员激励体系的发展,并简单介绍了玫琳凯中国公司的概况,从基本工资和奖励等方面分析了玫琳凯中国公司对于销售人员的激励体制的现状,基于以上分析内容,提出了完善玫琳凯中国公司销售人员薪酬制度和销售制度,提高玫琳凯中国公司销售人员的福利待遇;完善玫琳凯中国公司的企业文化等措施。本论文中提出的措施可以帮助玫琳凯中国公司完善销售人员的激励体系,提高销售人员的积极性。
关键词:销售人员;薪酬制度;激励;福利
Abstract:An enterprise's development needs the staff's support. A good motivational system is important to stimulate the staff’s enthusiasm, as well as to promote the enterprise's economic fast sustained development. The motivational system utilization's quality is an important factor in deciding the enterprise’s prosperity and decline in certain degree.
This article introduces the development of sale staff motivational system. Then it introduces the Mary Kay China corporation’s general situation. It analyzes the current situation of sale staff motivational system by base pay and reward. Based on those analysis, it proposes some corresponding measurements: to complete sale staff salary system and sales system as well as sale staff welfare treatment in Mary Kay China corporation; to complete the culture of Mary Kay China corporation, and so on. The measurements are able to help Mary Kay China corporation to complete her sale staff motivational system as well as to increase the sale staff’s enthusiasm.
Key Words: Sale Staff ; Salary System; Motivational System; Welfare
在玫琳凯的“店铺+销售员”的模式中,店铺显然是作为对销售人员销售活动的补充和帮助而存在的,定货只是它所承担的职能之一。由玫琳凯经销商开的店铺,与其说是店铺,还不如说是一个培训中心或者是聚会地点。玫琳凯中国公司的90%的定单都是通过互联网下的。
经销商在销售商品的同时应将其店铺提供给美容顾问使用,作为公司对其进行销售培训以及美容顾问提供消费者服务的场所,因此展开针对美容顾问和顾客的美容课、针对美容顾问的有关销售技巧和美容知识的培训课便成为这些店铺的重要职能之一,有关的培训几乎每天都有,大多安排在晚上或者是周末。