通过借鉴国外名人代言广告法律制度的先进经验...
This paper analyzes the linguistic features of English advert...
With the combination of the global economy, the economic acti...
本研究将着重从大学生接受角度及程度的维度上...
This paper looks back at a lot of previous works on the defin...
This thesis aims to address the issues of how different attit...
对在创意中运用“中国红”的广告进行分析,认...
The research finds that in English PSA texts, the advertiser ...
Skopostheory comes by the need. In 1978, in Katharina Reiss’...
the structure and the verbal features of advertisements; (b) ...
Advertising translation is different from translation in trad...
指出目前我国虚假广告治理存在的缺陷,通过借...
本论文在分析了大连时空快讯广告公司直投期刊...
从节日广告的创意、营销、社会作用及使用效果...
本土元素在不同类别广告中的运用,使得我们发...
With economic globalization and fierce competition in the mar...
As the product of culture, advertisement can show the close r...
Therefore, based on Relevance Theory by Sperber and Wilson, t...
The purpose of the translated advertisement slogan is to leav...
广告的植入技巧就显得十分重要,它直接决定了...
基本还处于初级阶段,导致许多商家盲目的在影...
本文将奢侈品的广告营销策略作为研究对象。在...
化妆品广告在产品生产、流通、指导消费和传递...
As the development of human society, a large number of people...