This paper will first introduce the different definitions of ...
本文从网络上收集了大量优秀广告语,并就句法...
the “idea” that David Ogilvy said means creative thinking...
In modern society, we can see all kinds of advertising from ...
All in all, commercial advertisements not only have commercia...
This paper has been written from the pragmatic perspective, w...
Cultural differences can be found in many aspects. This paper...
In China, there are many expressions about the definition and...
Advertising is around us all the time: whenever we open a mag...
In this thesis, the author talks about the understanding to t...
As the market economy develops, advertising has penetrated in...
Therefore, this paper will analyze and discuss English advert...
This paper reviews the related theories of presupposition, an...
In this dissertation, there is three parts. In the first part...
本文通过分析越南商业广告语言的特点,提出了...
本文重点研究了品牌传播的内涵,以及广告语对...
본 논문의 목적은 중국과 한국의 TV 광고에 나타...
修辞手段的修辞效果与一定的心理过程相适应,...
the paper also selects some advertisements on its rhetoric an...
The advertisements are taken from an influential organization—...
Although there are still some limitations of the present stud...
Finally, it makes an analysis on the application of the rheto...
In this study, based on related-material reading the characte...
利用修辞说好“话”等方面,然后在前人的研究...