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Abstract: This article aims to start from trope, an English rhetorical device, based on existing studies, nationality, culture, audiences’ consumption habits, consumers’ psychology, appreciation and aesthetic ideas. Using trope will cause different psychological functions on the public. Understanding the public’s perception of advertising language will help business English learners to comprehend the media advertising on audience's psychology, and help people to face the truth of advertising.
Key words: existential sentences; mapping; acquisition; language exposure
CONTENTS
Abstract
摘要
1.Literature Review.4
1.1 Present Situation of Business Advertisement
2. The Psychological Functions Acting on Customers.9
2.1 Cultural Psychological Function, Consuming Psychological Function
and Aesthetic Appreciation Psychological Function
2.2 Psychological Analysis of Trope Used in Business Advertisement
Acting on Customers
3. Translation Method: Trope13
3.1 Impact of Trope
3.2 Analysis of Trope: Simile, Metaphor and Metonymy
4. Conclusion.16
Bibliography18
Acknowledgements.19