更新时间：07-31 （阳の阳）提供原创文章
摘要：近十年来，随着经济的持续稳定增长和旅游业的快速发展，由于看好经济型连锁酒店行业长远的发展前景，资本大量投入，导致行业加速扩张，酒店之间的品牌竞争呈现白热化，加上成本快速上涨，使得酒店承受经济波动风险的能力下降。从目前酒店业的经营情况来看，要在激烈的市场竞争中赢得一席之地，酒店应主动打造核心竞争力，树立顾客认同满意的品牌。本文以7天连锁酒店为例，着手于企业核心竞争力理论，结合酒店行业现状，从企业的核心竞争力三大构成要素技术能力、经营管理能力、整合能力三方面分析7天连锁酒店核心竞争力，总结其在激烈竞争市场下取得成功的原因，并提出在培育提升7天连锁酒店核心竞争力的方法。
关键词：经济型连锁酒店 核心竞争力 7天连锁酒店
Abstract： In recent ten years, china has been enjoying rapid increasement because of the economic and tourism’s growth.Capital inflows due to the long-term development prospects of industry of economy chain hotel, leading to the accelerate expansion of the hotel and intensive competition among brand. Coupled with rapid costs raisd, hotels’ risk-bearing capacity reduced. Judging from the current situation, building up the core competitiveness and establish brand is the key to participate in the competition and win the market.
This paper take 7 Days Group Holdings Limited as an example, through analysing the technical capacity, management capacity and integration capability from the corporation's core competence theory of 7 Days Group Holdings Limited, summing up the reasons for the success of the fierce competition in the market, and finally puts forward the problems in the development process, and puts forward the corresponding countermeasures of the corporation's core competence theory
Key words：budget hotel core competitiveness 7 Days Group Holdings Limited